About Us
4 Pillars of Belt Bar
1. Health (Nutrition, Diet)
You are what you eat. That’s why we’re committed to clean, functional ingredients that fuel your body and support long-term well-being.
2. Dedication (BJJ Taught, Movement and Physical)
We believe real growth comes from consistent effort—not perfection. Whether you’re training on the mats or showing up in daily life, we’re here for the grind.
3. 1% Better Every Day (Mindset, Education, Mental Growth)
We support progress through knowledge, habits, and mindset. Getting better—just 1% each day—is how lasting change is made.
4. Community (Tribe, Contribution, Giving Back)
Jiu-jitsu gives us a tribe. We’re committed to giving back to that community by building a brand that reflects its values: trust, support, and shared growth.
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Our Mission: At Belt Bar, our mission is to help men, women, and children become truly healthy—nutritionally, physically, mentally, and within their communities.
We believe true health begins with how you care for yourself, how you care for others, and how you give back. We pursue this mission through nutrition, education, and movement.
Our Story
At Belt Bar, we’re more than just a protein bar company—we’re a partnership born out of a shared passion for fitness, nutrition, and a commitment to helping others lead healthier, stronger lives. Conrad and Erik met in college and quickly became best friends. Their bond grew strongest in the weight room, pushing each other through heavy back squats. Conrad, a former swimmer, water polo player, and Olympic weightlifting athlete, found his love for Brazilian Jiu-Jitsu in 2022 at Gracie Barra. Erik, an incredibly gifted athlete and scholar, excelled at football and wrestling, and his grappling ability and physicality brought him success in any challenge.
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With an entrepreneurial spirit, Conrad and Erik were always looking for ways to help others live healthier and more active lives. In 2024, Erik proposed they start a business together. That’s when Belt Bar was born.
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As athletes who believe in the importance of high-quality nutrition, they were frustrated by the lack of protein bars specifically designed for the Jiu-Jitsu community. To make matters worse, they were frustrated by the artificial ingredients in many so-called "healthy" protein bars on the market. They knew there had to be a better way to fuel their training with a clean, effective product that supports recovery and performance.
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With their shared values of health, dedication to excellence, and a mindset of becoming 1% better every day, Conrad and Erik decided to create Belt Bar to meet the needs of athletes like themselves. Through Belt Bar, they are committed to providing a high-quality, organic protein bar designed to fuel your journey.
Our mission is simple: To offer a protein bar made from whole food ingredients that helps you recover faster, train harder, and achieve your goals—whether you are rolling on or off the mats.
