About Us
4 Pillars of Belt Bar
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Quality Nutrition – We believe in only the best ingredients for optimal performance and recovery.
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Dedication to Excellence – We strive for excellence in everything we do, from our products to our service.
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The 1% Better Mindset – Every day is an opportunity to improve and get closer to your goals.
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Giving Back – We are committed to supporting our community and helping others on their health journey.
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Our Mission: To become the most trusted nutrition brand in the jiu-jitsu space by supporting longevity, consistency, and performance on and off the mats.
Our Story
At Belt Bar, we’re more than just a protein bar company—we’re a partnership born out of a shared passion for fitness, nutrition, and a commitment to helping others lead healthier, stronger lives. Conrad and Erik met in college and quickly became best friends. Their bond grew strongest in the weight room, pushing each other through heavy back squats. Conrad, a former swimmer, water polo player, and Olympic weightlifting athlete, found his love for Brazilian Jiu-Jitsu in 2022 at Gracie Barra. Erik, an incredibly gifted athlete and scholar, excelled at football and wrestling, and his grappling ability and physicality brought him success in any challenge.
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With an entrepreneurial spirit, Conrad and Erik were always looking for ways to help others live healthier and more active lives. In 2024, Erik proposed they start a business together. That’s when Belt Bar was born.
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As athletes who believe in the importance of high-quality nutrition, they were frustrated by the lack of protein bars specifically designed for the Jiu-Jitsu community. To make matters worse, they were frustrated by the artificial ingredients in many so-called "healthy" protein bars on the market. They knew there had to be a better way to fuel their training with a clean, effective product that supports recovery and performance.
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With their shared values of health, dedication to excellence, and a mindset of becoming 1% better every day, Conrad and Erik decided to create Belt Bar to meet the needs of athletes like themselves. Through Belt Bar, they are committed to providing a high-quality, organic protein bar designed to fuel your journey.
Our mission is simple: To offer a protein bar made from whole food ingredients that helps you recover faster, train harder, and achieve your goals—whether you are rolling on or off the mats.
